GTM tool implementations
Your GTM tools, set up to work together.
Most revenue teams pay for tools they only half use. We implement and connect the GTM stack: conversation intelligence, enrichment, sequencing, intent, routing and forecasting, so data flows one way, into your CRM, and your agents can use all of it.
Quick answer
What is GTM stack implementation?
GTM stack implementation means setting up and connecting the tools around your CRM: conversation intelligence (Gong), enrichment (Clay, Apollo, ZoomInfo), sequencing (Outreach, Salesloft), intent data (6sense, Demandbase), routing and forecasting. The goal is one source of truth in the CRM and tools your team actually uses.
What we cover
The tools we implement and connect
Gong
Conversation intelligence that changes behaviour.
- CRM sync and field mapping
- Trackers, scorecards and coaching
- Deal and forecast boards
- Gong data as agent context
Clay
Enrichment and signal workflows.
- Waterfall enrichment tables
- Signal and trigger workflows
- ICP scoring and routing
- CRM sync and documented handoff
Outreach & Salesloft
Sequencing with governance.
- Sequence architecture and naming
- Deliverability and send limits
- CRM sync and activity capture
- Reporting by play and persona
Apollo & ZoomInfo
Data and prospecting set up properly.
- ICP filters and saved searches
- Enrichment and dedupe rules
- Credit and usage governance
- CRM integration
6sense & Demandbase
Intent that reaches reps in time.
- Segment and intent model setup
- Account scoring and stages
- Alerts to owners within hours
- Ads and orchestration
Routing & forecasting
Chili Piper, LeanData, Clari and more.
- Inbound routing and scheduling
- Lead-to-account matching
- Forecast categories and roll-ups
- Automation platforms: Zapier, Make, n8n
Services
How we help
Fixed-scope projects or a monthly team, whichever fits the work.
Stack audit
Which tools are earning their seat, which overlap and where data breaks.
Implementation
Setup, CRM integration, governance and team enablement.
Integration & sync
One source of truth in your CRM, with clear ownership of every field.
GTM engineering
Custom workflows across tools, the kind a GTM engineer builds and documents.
Your stack, as agent context
Gong calls, Clay signals and intent data are the context that makes agents useful. We wire them into a context layer so research, email, voice and CRM agents all act on the same picture.
Can you work with tools we already pay for?
That’s usually where we start. Getting full value from existing licences is faster and cheaper than adding new ones.
Do you hand over Clay workflows?
Yes. Every table and workflow is documented so your team can run and change it after handoff.
Next step
Let’s talk about your GTM Stack setup.
Book a call and we’ll review your current setup, goals and timeline, and give you a straight recommendation.