CRM data & enrichment
Clean CRM data, so routing, scoring and agents just work.
Bad data quietly breaks routing, scoring, reporting and every AI agent you deploy. We clean CRMs at scale, from a few thousand records to hundreds of thousands, then keep them clean with enrichment and hygiene automation.
Quick answer
What is CRM data cleanup and enrichment?
CRM data cleanup removes duplicate records, standardises fields and fixes account hierarchies. Enrichment fills in missing firmographic, technographic and contact data from third-party providers. Together they make lead routing, scoring, reporting and AI agents reliable.
What’s included
CRM Data & Enrichment, end to end
Deduplication
Domain-first matching and safe merges for accounts, contacts and leads.
Normalisation
Company names, domains, addresses, industries, titles and picklists.
Enrichment
Firmographics, technographics and contacts from a waterfall of providers.
Account hierarchies
Parent-child relationships and lead-to-account matching.
Ongoing hygiene
Rules and agents that keep data clean as new records arrive.
Data migration
Clean moves between CRMs, with history and relationships intact.
Process
How an engagement runs
Profile
Measure duplicates, gaps and decay across every object.
Plan
Matching rules, survivorship and merge logic, agreed with you.
Clean
Reversible batches, starting in a sandbox.
Sustain
Automation and reporting to stop the mess coming back.
Deliverables
What you walk away with.
Everything lives in your systems and is documented so your team can run it.
- Data quality report
- Matching and merge rules
- Cleaned and enriched records
- Hygiene automation
- Before-and-after metrics
Related services
Often combined with
Lead Generation
Signal-based lead generation: ICP and TAM mapping, verified contacts and outbound campaigns that book meetings.
Learn moreData Extraction
Compliant web and document data extraction, from directories, marketplaces, PDFs and portals into your CRM or warehouse.
Learn moreOutbound Infrastructure
Domains, mailboxes, authentication, warm-up, deliverability monitoring and dialer setup, so outreach lands.
Learn moreHow do you merge records safely?
We agree matching and survivorship rules with you, test in a sandbox, run in reversible batches and keep a full log of every merge.
Next step
Talk to us about CRM Data & Enrichment.
Book a 30-minute call. We’ll map your highest-leverage use case, show a working agent and tell you honestly what it would take.